‘More people are doing comparison shopping’: How grocery habits have changed [Video]

BUFFALO, N.Y. W(KWB) — The high cost of grocery prices has many consumers changing their shopping habits.

According to the U.S. Department of Agriculture, from February 2023 to February 2024, food prices increased 2.2%.

The added expense has many families changing how they shop and what they buy. 7 News anchor Katie Morse has been tracking grocery prices and spoke with Associate Marketing Professor Charles Lindsey with the University at Buffalo’s School of Management. Lindsey says he’s noticed several things in how people shop.

Changes in shopping habits:

• More people using coupons – Lindsey says there were always people who used coupons – but these days a higher percentage of people are using them, and going through ads and Sunday fliers to try and save some cash.
• More comparison shopping– In the past, many people shopped at just their favorite store. Higher grocery costs have shoppers checking the prices of items they buy in different places, and choosing where to shop based on how …