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Liverpool to land MASSIVE kit deal with Adidas to replace Nike.. but how does it compare to Man Utds 90m contract? [Video]

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USA Economy and Markets

LIVERPOOL are reportedly set to land a multi-million pound kit deal with Adidas.

Nike has supplied the club’s kit since 2020 but the £30million-a-year agreement is set to expire at the end of next season.

Adidas is set to take over from Nike as Liverpool’s kit providerCredit: Getty
Nike have supplied Liverpool’s kits since 2020Credit: Getty

The American sportswear company hoped to negotiate a new deal with the Premier League giants, but it has been outbid by a rival supplier.

According to Sport Business, Adidas has agreed a deal worth over £50m-a-year with Liverpool that will run from the start of the 2025-26 season.

The agreement will run until the end of the 2029-30 campaign.

Adidas outbid both Nike and fellow sports retailer Puma to secure the deal.

Liverpool‘s kits were last supplied by the German company from 2006 to 2012 before an agreement with Warrior Sports was struck.

Adidas also partnered with the Reds from 1985 …

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