A new walking tour highlights ‘ghost signs’ in Milwaukee [Video]

WELL, THIS MORNING TECHNOLOGY IS BREATHING NEW LIFE INTO SOME MILWAUKEE HISTORY. GREG ADAMS, AKA DJ JOINS US LIVE NOW IN THE HISTORIC THIRD WARD. AND SO, GREG, THIS NEW EXPERIENCE USES AUGMENTED REALITY TO EXPLORE GHOST SIGNS AROUND THE CITY. YES. WHEN I FIRST HEARD OF THIS, I WAS KIND OF CONFUSED. SO WE’RE GOING TO SHOW YOU EXACTLY HOW THIS WORKS. THERE’S ALREADY GREAT THINGS HERE IN THE THIRD WARD, BUT THIS IS EVEN CRAZIER. I’M HERE WITH MIKE ROWE. HOW ARE YOU DOING, SIR? GOOD, GOOD. NOW YOU’RE THE ARCHITECT OF THIS. THIS GHOST AUGMENTED REALITY TOUR. HOW DOES THIS WORK? SO HOW THIS WORKS IS, YOU KNOW, WE’VE TAKEN GHOST SIGNS AND WE’VE BROUGHT THEM BACK TO LIFE WITH AUGMENTED HISTORY. OKAY, AUGMENTED REALITY RATHER. I’D LOVE TO SHOW YOU IF I COULD. YEAH, YOU GOT TO SHOW PEOPLE BECAUSE THIS BLEW MY MIND, TOO. SO …