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#Blockout2024: Why social media users are blocking celebrities and their businesses [Video]

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USA Economy and Markets

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An online movement is quietly gathering momentum with calls for social media users to block global celebrities and their businesses in protest against their perceived silence on Israel’s war on Gaza.

There #Blockout2024 or “Chop Chop” movement reflects frustration towards celebrities who followers believe haven’t leveraged their influence and platforms to highlight the humanitarian crisis in the Middle East. According to one TikToker, the goal of the campaign is to “curb specific revenue streams and fame” of such celebrities.

On social media platforms like TikTok, Instagram and X, people are circulating lists of celebrities to unfollow and block, resulting in notable declines in followers, according to Social Blade, a social media analytics site in the US.

Reality TV star Kim Kardashian, for example, has reportedly lost hundreds of thousands of followers on Instagram …

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