With Barbie dominating movie theaters, and Taylor Swift and Beyoncé having two of the most talked about world tours going, women are spending billions of dollars in 2023.
This dominance in the entertainment industry stems from the desire to hear “intelligent and inspiring female stories,” according to one studio executive.
In fact, Swift’s Eras Tour has proved so popular that the U.S. Federal Reserve credited the singer with changing the economic fortunes of major cities across the country. Meanwhile, Beyoncé was recently blamed for the “stubbornly high inflation” in Sweden after performing there. Forbes has estimated both Swift and Beyoncé’s tours will gross billions of dollars each.