Travis Senter is a third-generation farmer in northeast Arkansas. His father, who is 20 years older, can’t turn on a computer, but has lots of questions when it comes to the family business and usually asks his son for answers. It might take Senter up to an hour to compile the data needed to get his dad an answer.
That’s where Senter believes artificial intelligence could bridge a gap for his father and other producers. If his father could use an interface, like ChatGPT, to insert data and ask a question, answers could come in a more efficient manner.
This is a similar problem Senter said he believes producers like himself face: they have an excess of data without an effective way to use it to sort, manage and utilize it for the benefit of their operation.
Senter shared these thoughts as part of a five-person panel of producers during …