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After Bud Light began an ad campaign featuring transgender activist Dylan Mulvaney and sending a can of Bud Light decorated with Mulvaney’s face to the influencer, the historic brand was canceled by many consumers.
Late last month, parent company Anheuser-Busch InBev said revenue in the U.S. market declined by 9.5% in 2023 and dropped by 17.3% in the fourth quarter “with sales-to-retailers (STRs) down by 12.1%, primarily due to the volume decline of Bud Light.”
U.S. volumes were also weaker than expected, falling 15.3% in the fourth quarter. Beer Business Daily publisher Harry Schuhmacher told Fox News Digital he believes May and June will be critical for the brand, as it will be able to tout year-over-year growth without pre-boycott data factored in.
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But that did not …