Finalized Product of USA labeling offers authenticity [Video]

U.S. Department of Agriculture (USDA) Secretary Tom Vilsack announced March 11 the finalization of a rule to align the voluntary “Product of USA” label claim with consumer understanding of what the claim means.

This final rule, said Vilsack, “will ensure that when consumers see ‘Product of USA’ they can trust the authenticity of that label and know that every step involved, from birth to processing, was done here in America.”

‘Product of USA’

USDA’s final “Product of USA” rule allows the voluntary “Product of USA” or “Made in the USA” label claim to be used on meat, poultry, and egg products only when they are derived from animals born, raised, slaughtered, and processed in the United States. The rule will prohibit misleading U.S. origin labeling in the market, and help ensure that the information that consumers receive about where their food comes from is truthful.

USDA’s final “Product of USA” rule is …