Get it in Chico will end in June | News [Video]

CHICO, Calif. – The City of Chico’s call to action, Get it in Chico, which helped bring awareness to local businesses, will end in June. 

Get It in Chico started in November 2023 to help locals buy from local businesses in Chico. 

The Chico City Council paid for Get it in Chico using $200,000 from the American Rescue Plan Act. But the money from that act has run out.

Deputy City Manager Jennifer Macarthy spoke about the importance of the campaign in its final months. 

“When you’re shopping local and you’re encouraging the sales to happen locally, the local shop owner they’re hiring your neighbors as their employees. They’re hiring the Chico State student, the Butte College student, or maybe the high school student; they’re …