Countless Americans have their plans set for the total solar eclipse on Monday, April 8, whether they’re traveling or one of the lucky 32 million already living in the path of totality.
If you live in the right spot, experiencing the eclipse is virtually a free activity. But data is suggesting people are willing to spend to make this a special experience.
Lisa Miller is a consumer strategist and president of a marketing consulting firm in Texas that conducts hundreds of surveys every month. She surveyed 1,000 adults to find out what Americans are doing for the eclipse, and how much they’re planning on spending.
And, despite the low cost associated with the activity, she predicts the eclipse could be a multi-billion dollar event.
She believes people are willing to go all out for events that offer social connection, and for the eclipse that could mean throwing a party at home or splurging on a trip. We saw it last summer with Taylor …
