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iPhone sales are plunging. Heres why [Video]

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National Business and Economy News

Apple’s smartphone sales tumbled a stunning 10% last quarter, according to market research firm IDC. The main cause: iPhone sales in China fell sharply.The company has lost momentum in China as nationalism, a rough economy and increased competition have hurt Apple over the past several months.”It’s a steep drop for Apple, but if you think of where we have been in the past four years, Apple has probably been the most resilient brand, overcoming supply chain issues and macro challenges, more than other brands,” said Nabila Popal, research director at IDC, told CNN.Samsung had been the top smartphone manufacturer for the past 12 years. Apple took the crown last year – but only for one quarter. Samsung took the top spot back in the first quarter of 2024, IDC reported.”It’s also very significant that Samsung is back at the top,” Popal said. “This year, we are expecting Android to grow …

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