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USA Economy and Markets

Meghan Markles stupid mistake that could cripple success of new business American Riviera Orchard, claims brand pro [Video]

ROYAL fans have been given a first peek at Meghan Markle’s new lifestyle brand after she sent out hampers of jam to her close pals.

Her American Riviera Orchard site is said to be launching later this spring – but there is one “stupid” mistake the Duchess of Sussex should avoid if she wants to rake in the cash.

The Duchess of Sussex will soon be launching her American Riviera Orchard brandCredit: Getty
Meghan sent out hampers showing branded jam as part of her pre-launchCredit: instagram
The logo for her new lifestyle brand, American Riviera OrchardCredit: instagram/@AmericanRivieraOrchard

According to a brand strategist, the success of the website – which is trademarked to sell jams, linens and creams – simply depends on the pricing.

Lucie Greene told Grazia that Meghan has included a lot of “class references” in her branding.

Not only did she include her Duchess of Sussex title on the brand’s Instagram page, but even the name sounds …

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USA Economy and Markets

Meghan Markle's new lifestyle brand American Riviera Orchard is not the only business of its kind owned by an A-lister - as Gwyneth Paltrow's Goop and Martha Stewart's empire are set to be the Duchess's competition [Video]

FEMAIL checks out Meghan's competition in the sphere of lifestyle and cooking as she launches Montecito-based brand American Riviera Orchard.