Nicotine pouches for your mouth are becoming increasingly popular. Here’s why health experts are concerned [Video]

A relatively new nicotine product with a tobacco-free and smokeless design has drawn in a wave of new users in just the past year: oral nicotine pouches that sit at the gums and are nearly undetectable when in use.Related video above: Anti-tobacco group applauds Canada’s move to make nicotine pouches more difficult for minors to purchaseThe leading brand Zyn, introduced in the United States in 2014, shipped 350 million cans, about 15 pouches per can, in 2023 — a 62% increase compared with the previous year, Philip Morris International announced in February.While the product is aimed at adults who already use nicotine, some health professionals and researchers are worried the attention could attract an influx of brand-new users, especially among younger people.Zyn does not use social media influencers to market, and the company’s social media posts on Facebook and Instagram for U.S. audiences are age-gated to 21 and older, a …