Nike debuts AI-designed sneakers ahead of Paris Olympics [Video]

Nike has unveiled a slate of 13 hyper-futuristic athletic shoes designed for top athletes like Kylian Mbappé using artificial intelligence ahead of the 2024 Paris Olympics this summer.

The Thursday event at the Palais Brongniart in Paris featured prototype shoes for figures like sprinter Sha’Carri Richardson, marathoner Eliud Kipchoge, and NBA star Victor Wembanyama.

The designs themselves, which won’t be available for purchase, featured dramatic features like a helix of fabric curling up the ankle of Ms Richardson’s deeply track shoes, and a spiky, transparent fin shooting off the back of Mr Mbappé’s model.

According to Nike, the shoes were designed by interviewing the brand’s top athletes, and then running their design concepts through AI models to generate prototype ideas.

The models were dubbed part of an “A.I.R.” collection, standing for Athlete Imagined Revolution, a play on the brand’s famous …