Promo roundup: Kendis Gibson, WHIO’s 75th, ‘New, now, next,’ ‘details matter’ and NYC reporter [Video]

Here’s a look at some news promos created by stations across the country.

WPXI PIX News at 4 and 5 p.m.

The first promo in this roundup comes from WPIX in New York, which is promoting its 4 and 5 p.m. newscasts, which recently got a new co-anchor, former ABC and MSNBC personality Kendis Gibson.

The spot is heavily focused on talent and depicts the on-air team as friendly, approachable and reliable. It uses a mix of aircheck footage and purpose-shot video.

WHIO 75th anniversary

This promo uses the 75-year history of WHIO in Dayton, Ohio, to emphasize the station’s commitment to viewers.

Archival footage is blended with a dark sparkly background. Meanwhile, solid bold on-screen text features lines such as “Protect the legacy,” “A commitment to you” and “This …