Stanford softball hopes popularity of sport rises amid massive ratings jump across women’s sports [Video]

Women’s sports have skyrocketed in popularity in the last year. Just last month, the women’s NCAA college basketball tournament smashed previous TV viewership records. Now, Stanford‘s softball team hopes to carry on that torch. 

Jessica Allister, who has been Stanford’s head coach for the last six years, is leading her fifth-ranked Cardinal into their last regular season series of the year, with the Pac 12 tournament and Women’s College World Series not far off. She called this an unbelievable time to be a female athlete. 

TV viewership of women’s sports is at an all-time high, cherry topped by an unprecedented 103% jump in viewership for the NCAA Women’s College Basketball tournament just last month. 

The question is: Can softball follow suit? 

“They say there’s two kinds of fans. Fans and fans that haven’t watched softball yet,” said Allister.  “I believe that in women’s sports.”

Across all platforms last post season, viewership of the Womens College …