THE CHIC LIST: Pair quiet luxury and a don’t-mess-with-me attitude to get Gwynnie’s ‘rich mom energy’. Here’s how to pull it off… [Video]

08:01 EDT 23 Mar 2024 , updated 09:27 EDT 23 Mar 2024

 ‘How’s your rich mom energy today?’ This expression makes me laugh every time I hear it.

It first came to my attention after it was used to describe Gwyneth Paltrow‘s look last year when famously she gave evidence at her ski-crash trial in an £800 cream cashmere knit by American designer Nili Lotan. And, of course, TV’s Succession oozed rich mom energy in every episode.

The look borrows a lot of the understated, pared-back principles from quiet luxury, and fuses them with a don’t-mess-with-me matriarch attitude.

It is especially useful at work because it portrays you as someone who has their act together – even if, behind the scenes, your home or personal life is chaotic.

It’s popular, too – even without a Gywneth-style budget. One of the things I’m often asked about is how to look expensive and achieve that wonderful polished style when you’re not, well, rich. …