The Legacy of L.I.M.E. | Celebrating 15 years of nurturing marketing excellence [Video]

The evolution of marketing has been dynamic and disruptive since it was first introduced in the mid-1950s. Acknowledging the need to harness the potential of young minds pursuing this challenging academic stream, 15 years ago, Hindustan Unilever Limited (HUL) collaborated with CNBC-TV18 to build a platform that would help foster the next generation of marketing geniuses – Lessons in Marketing Excellence (L.I.M.E.).

This platform has emerged as a beacon for aspiring marketers, providing them with real-world challenges and a stage to showcase their talents. What began as a humble initiative has now evolved into one of India’s most prestigious competitions, attracting top-tier B-schools across the nation.

L.I.M.E. stands as a testament to the power of collaboration between academia and industry & HUL’s commitment to nurturing leaders of tomorrow. Each year, top-tier B-schools in India engage in a battle of wits, creativity, and strategy, as they tackle real-life marketing challenges. These …