TikTok to label AI-generated images, videos WSOC TV

TikTok will soon begin labeling videos and images that were generated by artificial intelligence.

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The labels will be a digital watermark generated by Content Credentials, a technology backed by Adobe and used by ChatGPT and OpenAI, Reuters reported.

Adobe’s Chief Trust Officer Dana Rao earlier this year likened the tool to a nutrition label found on food.

“This is like a nutrition label for content. It tells you what happened in the image, where it was taken, who made it, and the edits that were made along the way,” Rado told ABC News.

TikTok already requires creators who use AI to disclose it, TechCrunch reported.

The company is among 20 tech businesses that have signed an agreement to fight AI being used for misinformation during the U.S. elections this year.

“Parts of the picture are falling into place,” Sam Gregory said, according to ABC News. “It’s essential that specific companies make …