Top Ways Influencers Find Brand Deals, More Takeaways From New Survey [Video]

Influencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents.

But social platforms’ brand-deal marketplaces, like TikTok’s Creator Marketplace, are the most common way for creators ink gigs, according to a recent report published by the creator-economy trade organization, the American Influencer Council.

For smaller, middle-class creators, these marketplaces are right at their “fingertips,” AIC founder and executive director Qianna Smith Bruneteau told Business Insider.

“It’s easy access,” she said. “While trying to get a more lucrative deal that an agency could only secure that might be out of their reach.”

The AIC’s report surveyed 567 “career creators” over the course of a month earlier this year. The survey was run in collaboration with influencer-marketing platform HypeAuditor and social app Canopy for Creators.

The report defines a career creator as an individual whose primary income …

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