Unilever to unload super woke Ben & Jerry’s after years of fighting with independent board over Israel and Native American rows [Video]

10:29 EDT 19 Mar 2024 , updated 11:12 EDT 19 Mar 2024

Mega-consumer good company Unilever plans to separate from Ben & Jerry’s, a move that comes as the conglomerate spins-off its historic ice cream division after more than 100 years.

Ben & Jerry’s, though an incredibly popular brand the world-over, has created political problems for Unilever in recent years as the brand’s independent board ties itself to progressive stances that alienate sects of its consumer base.

In 2022, Unilever and the brand got into a legal fight after the corporation sold its Ben & Jerry’s operation in Israel, a move that came after the independent American board said publicly that it would halt the sales of its products in Israeli settlements in the West Bank.

In the aftermath of the October 7 invasion of Israel by Hamas and subsequent war, the chairwoman of Ben & Jerry’s independent board, Anuradha Mittal, denounced Israel’s campaign in Gaza. 

Mittal, who also runs …