US sports betting giants offered TV match rights after Las Vegas success [Video]

American wagering giants have been offered the rights to stream NRL matches on their platforms as part of a solution to capture a slice of the country’s exploding betting market.

As the NRL tries to sew up a deal with an overseas betting partner after the historic season-opening matches in Las Vegas, the game’s pursuit of a new gambling dollar has included offers of a package to provide vision and odds for rugby league’s transition into the States.

The practice is commonplace in Australian racing codes. Races are shown on the websites and apps of the major bookmakers and punters can bet while watching each event.

It’s far more unusual for sporting bodies to consider offering or selling their vision to oddsmakers, but the NRL has opened talks with American wagering companies about an all-encompassing solution to …